Susan Fricke
Susan Fricke
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Expertise

Licensing

15+ years crafting successful partnerships across entertainment, fashion, and gaming.  My collaborations span brands like A.L.C., Marvel, McLaren, and more, securing deals ranging from one-off projects to 8-figure agreements. 


My approach focuses on aligning brand identities with strategic opportunities to maximize value and reach one-offs to 8-figure agreements.

Fashion

Having spent a decade immersed in the fashion industry, I've worked closely with designers, marketers, and C-suite executives. My expertise lies in understanding what attracts and retains customers, ensuring brand integrity and equity are upheld while driving growth and loyalty.

Gaming

Transitioning from agency roles to in-house positions, I've strategically integrated intellectual properties into the gaming world. My work has driven innovation and engagement, exemplified by leading brand partnerships for mobile fashion styling games and collaborating with major retailers like REVOLVE.

Other Tech

I maintain a strong network across emerging technologies, including AI, Web3, and supply chain innovations. My involvement in these areas ensures that I'm at the forefront of cutting-edge developments, allowing me to identify and leverage opportunities that keep brands ahead in a rapidly evolving landscape.


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