LICENSING | PARTNERSHIPS | COLLABORATIONS

With 17+ years at the intersection of fashion, beauty, entertainment, and gaming, Susan helps brands and IP owners turn ideas into revenue‑generating partnerships. She designs and executes licensing and collaboration programs that grow brand equity, open new channels, and deliver meaningful returns.

Her work spans major license agreements, global brand activations, and brand extensions across CPG and gaming platforms.

She advises and leads brands and rights holders through the complete licensing and partnership lifecycle, from market due diligence and partner identification to contract negotiation, program development, integrated marketing, go-to-market strategy, and post-launch analysis.

Her approach includes:

• Identifying and structuring high‑impact collaborations and licensing deals
   
• Aligning IP and brand values with strategic growth opportunities, online and offline
   
• Executing seamless rollout and program optimization
   

Clients include designer labels, entertainment IP owners, and forward-looking brands exploring fashion, beauty, gaming, and lifestyle collaborations.