LICENSING | PARTNERSHIPS | COLLABORATIONS

With 17+ years at the intersection of fashion, beauty, entertainment, and gaming, Susan helps brands and IP owners turn ideas into revenue‑generating partnerships. She designs and executes licensing and collaboration programs that grow brand equity, open new channels, and deliver meaningful returns.

Her work spans major license agreements, global brand activations, and brand extensions across CPG and gaming platforms.

She advises and leads brands and rights holders on how to:

• Identify and structure high‑impact collaborations and licensing deals
   
• Align IP and brand value with strategic growth opportunities, online and offline
   
• Execute rollout, partner activation, and program optimization
   

Clients include designer labels, entertainment IP owners, and forward-looking brands exploring fashion, beauty, gaming, and lifestyle collaborations.